Everyone that has been calling it an ALT Tag raise your hand…its not just Matt and me right. Also, could you clarify two things for us, how many words should the alt tag/element be and the discussion about the stop character is also quite interesting, I personally think that this is very useful within context, never really read anything about it before so it was nice to read info on it here. Plus an official channel is always a good thing. He looked at me like I had three heads. But note that even W3.org occasionally calls it IMG tag, let alone 99% of webmasters . The HTML standard doesn't give a list of image formats that must be supported, so each user agent supports a different set of formats. Dem HTML-TAG